A brand identity for Curated, a personal styling label by Shubhi Kapoor. Built on a single clean wire-hanger cradling a hand-script wordmark, softened with palm leaves and a warm terracotta-and-sage palette.
A personal stylist sells taste, so the brand had to look like good taste itself — warm, considered and unfussy. The mark is a single wire hanger, drawn in one continuous line, holding a relaxed hand-script "Curated", with "by Shubhi Kapoor" set quietly beneath.
Around it sits a soft world: washed palm leaves, terracotta and sage, and a set of social templates ready to launch the label.
One object says "stylist" instantly.
Rather than reach for scissors or a needle, the mark uses the most universal symbol of a wardrobe — the hanger — drawn fine and complete, with the script nestled inside its frame. It's feminine without being frilly, and it reads at a glance whether it's foiled on a tag or sitting as a profile picture.
A solo stylist launches on Instagram, so the identity ships as a working kit: a "Coming Soon" teaser, palm-leaf patterns and warm photographic frames, all sharing one palette. The brand could go live the day it was handed over — which is the real test of a small-business identity.
