02The Campaigns
A run of poster and promo design across the property's outlets — the UPS bar, Rocca, Lukhin and The Market — and across its calendar. Many tables, one design voice: a black-and-gold bar promo, a sunlit mango month, a Thai street-food menu and a pan-Asian spread, plus the occasions a hotel lives by — Mother’s Day, Father’s Day, Halloween, the football World Cup.
A hotel runs many kitchens, and each needs to sell itself without the others losing the thread. This is a run of promo posters for the outlets of the Hyatt Regency, Lucknow — a bar, an Italian grill, a Lucknowi carvery and an all-day deli — held together by a consistent approach to type, image and offer.
The moods change with the room: graphic and nocturnal for the bar, warm and photographic for the deli, seasonal for a mango month — but the design hand stays the same.
A bar at midnight; a deli at breakfast.
"Double Drinks" goes graphic — two tumblers drawn in line on near-black, the offer in gold. "Majestic Mango" does the opposite, a glossy seasonal hero shot. Lukhin swings from an illustrated "Thai Town" cityscape to the overhead bounty of "An Asiatic Affair"; "An Emperor's Feast" leans on a quiet pattern of icons, and "A Sip of Comfort" on a close, warm photograph. Different registers for different rooms.
Beyond the menus, the property lives by its calendar, and the campaign covers it: a comic-book superhero for Father's Day, a soft photographic Mother's Day, a carved-pumpkin "Spooky Evening" for Halloween, and a floodlit, can-and-football "Live it Up at UP'S" for the 2018 World Cup. Each leans into its occasion while still reading, unmistakably, as the same hotel.
What ties them together is discipline rather than a fixed template — the same care with hierarchy, the same restraint with the property and outlet marks, the same clear placement of date, time and price. A guest reads any one of them as part of the same house.
